Mature Skin

Oh the joys of getting older...

I see a lot of women struggle with their makeup routines as they get older. 

Many have stuck with the same routine from their teens and early twenties. 

While it may seem harmless, not updating your makeup look, you could be aging yourself even more! 

So how can you look your best with each passing decade? 

Love your skin, and update your makeup routine to fit your lifestyle.

So let's recap with some Do's and Don'ts for mature skin makeup...

*photo by Clayton Hauck, h/mu: Jen Brown

DO...

Use hydrating products. 

One of the downsides of aging skin is a lack of moisture. It's very important to always moisturize before makeup and to use lightweight, hydrating products. These products won't settle into any fine lines and will help to keep skin bright and luminous.

Foundation: Try any of these beautiful foundations...

Makeup Forever Face and Body Foundation: 

Light to medium Coverage

*photo c/o makeupforever.com

This very light weight, hydrating, water based foundation is perfect for very light coverage to medium coverage. Built to layer on the skin, this has a satin, natural finish-- creating the look of dewey, healthy skin.

$43

Makeup Forever Liquid Lift Foundation: 

Fuller more Medium Coverage

*photo c/o makeupforever.com

An oil free makeup that "lifts" the skin and fills fine lines. It has a fuller more medium coverage.

$44

Cream Blush: I always opt for a cream blush on my clients- it's a soft/natural wash of color and again, the creamy texture won't settle into any fine lines and help to keep a glowy, youthful effect.

Tarte Cheek Stain: 

*Photo c/o tartecosmetics.com

Super easy application of this sheer based cheek color that lasts for up to 12 hours. 

It has a natural looking tint that brightens. Apply directly from tube onto the apples of the cheeks and use your fingers to tap it up to the cheekbones. This can be  used on the lips too!  *

$30

Concealer: Choose a hydrating, light weight concealer like...

Eve Pearl Pearlfx Liquid Salmon Concealer and Eye Brightener: 

*photo c/o evepearl.com

Lightweight liquid concealer that covers the toughest dark circles.

This concealer is layer-able and sheer enough not to sink into fine lines. With a built in brush you can target those troublesome areas easily.

$40

DON'T...

OVER powder! 
Many older women get freaked out if I pull out a loose powder to set their makeup. They truly believe that no powder should be used...
And while yes, powder can settle into fine lines, it really depends on the type of powder and how much you're using. That's why I always tell my mature women clients to stay away from powder foundations (the lack of moisture in the skin leaves the foundation sitting on top, making it look chalky and obvious).

Powder: Avoid emphasizing what you're trying to tone down by using a finely milled loose powder like...

Shiseido Translucent Loose Powder:

*photo c/o shiseido.com

This invisible powder melts into skin and compliments every skin tone.

Apply lightly with a fluffy brush to areas that need setting (usually the T-zone and a little under the eyes).

DON'T ...

Be afraid of color! 

As we get older we lose a lot of color in our cheeks and lips.


The best way to add that youthful appearance back is to incorporate color into your makeup routine. Use a lip tint, and don't forget to add blush to those cheeks! And just because you're over 50 doesn't mean you have to own a neutral eye palette! You can still pull off greens, and golds, and violets if you want.

I love this look on a Mother of the Bride I had a few years back. We incorporated golds and deep purples on her eyes with a pop of lip color! 

Some things to keep in mind... 

*When playing with color...

 Remember to keep a balance. Color can be tricky at any age! So really pay attention to what speaks to you-- trust me, you know more than you think! Go with your gut on this and have fun with it! The more you play, the more you learn! 

*When playing with metallics... 

Try to keep shiny, shimmer, and metallic shades away from crepe-y or wrinkled areas of the eyes/skin. The bright texture will only call attention to them. Try to pick an area of the eye where skin is taught. 

*When lining your eyes... 

Focus on softening the liner as you get older. Use less harsh blacks and move into navy's, grey's or brown's. 

A great tip is to use a pencil or gel and top with a shadow to soften any harsh lines. As we get older, our features tend to soften, and with that, so must our makeup. 

I hope this post was helpful for you! If you have some favorite tips, or additional questions, please feel free to share in the comments section!

In the meantime, take the time to love the skin you're in and work with your best features!

Product Rave

Hi everyone...

So I thought I'd take this time to share with you some new products that I love! 

Let's jump into it... 

IT Cosmetics

I hadn't heard of this brand until one of the brand marketers sat in my makeup chair. She raved about the products and how they are all she uses now. She also gave me a brief history about the baby company! After our appointment, she kindly asked for my address to send over some product, and let me tell you.. she sent me some PRODUCT! 

She sent me a giant box of pretty much every product they carry! This happened back in May I believe, but it's taken quite a bit of time for me to finally get through the majority of their products! 

And I have to admit, they are quite nice. Here are a few that I now can't live without...

Feel the Moment:

Anti-Aging Ultra hydrating sensory Awakening Primer Serum

I have quickly fallen in love with this stuff. It's like magic! A beautiful lightweight serum that absorbs into your skin-- I love to use this as a primer, especially on dehydrated skin. Sometimes I'll just tap it on to dry patches or under the eyes if it's a little dry. It helps your makeup to glide on seamlessly, and it feels amazing. 

CC+ Veil Beauty Fluid Foundation with SPF 50

I am not a big foundation wearer. I generally spot conceal where needed and move along! But after trying this beautiful foundation, I am sold. It is incredibly light, sheer, and yet has great coverage! I love the way it feels on my skin. The best way to apply this is using one of IT Cosmetics' signature brushes... 

Dual Airbrush Foundation Concealer Brush

This is my weapon of choice! All of IT Cosmetics' brushes have received rave reviews from beauty experts and celebs, but this one is so handy! I tap the large foundation brush into the CC+Veil foundation and gently buff it onto my skin. It is a flawless application. After foundation, just flip the brush and use the concealer end to softly buff away any additional imperfections. 

No Tug Waterproof Gel Eyeliner

all images C/O ITCosmetics.com

I can't stop using these pencils! They glide on so easily-preventing any discomfort or pulling. The color is phenomenal, and the best part is-- they do not move! This waterproof, no travel pencil is perfect for a full day wear, and great for events. And, they come in a variety of fun colors! 

There are many more that I'm enjoying and still so much more to try! Be sure to check out their website for a history about the company, product reviews and shopping! You can currently order their products on QVC, online and at Ulta stores. 

Have fun trying out these fab products, and let me know your thoughts about some of the other ones I haven't yet tried! 

Have a beautiful day!